The festive season is upon us, and with it comes one of the most anticipated traditions of the holidays: the release of Christmas adverts. These aren’t just commercials; they’re storytelling masterpieces that evoke nostalgia, joy, and the magic of the season. From tear-jerking narratives to laugh-out-loud moments, the best Christmas adverts hold a special place in our hearts, lighting up our screens and setting the tone for a season of love and togetherness.
In this blog, we’re diving into the world of festive advertising to celebrate the best Christmas ads that have captured our imaginations over the years. Whether you call them adverts or ads, these creative gems are an essential part of the Christmas spirit.
Why We Love the Magic of Christmas Adverts
What makes Christmas adverts so special? For starters, they’re festive and fun, designed to sprinkle a little holiday magic into our lives. But more than that, the best Xmas adverts go beyond selling products; they tell stories that resonate deeply with us. They often tap into themes of love, generosity, family, and hope—values that define the holiday season.
Great Christmas ads are also masterclasses in storytelling. With just a few minutes of screen time, they manage to take us on an emotional journey. They make us laugh, cry, and sometimes both, leaving a lasting impression that keeps us talking about them long after the decorations come down. Add in iconic soundtracks, stunning visuals, and a touch of holiday nostalgia, and it’s no wonder we look forward to these adverts every year.
Our Favourite Christmas Adverts
At Christmas Pyjamas, we’re big fans of festive adverts that make us feel all warm and fuzzy inside. Here are some of our all-time favourites:
John Lewis: The Bear and the Hare Christmas Advert (2013)
This beautifully animated advert tells the heartwarming story of a bear who has never experienced Christmas because he hibernates every winter. His loyal friend, the hare, decides to change that by giving him an unforgettable gift: an alarm clock that wakes him up in time to join the festivities.
What makes this advert one of the best Xmas adverts ever? It’s a perfect blend of touching storytelling, stunning animation, and a hauntingly beautiful soundtrack—a cover of “Somewhere Only We Know” by Lily Allen. The Bear and the Hare reminds us of the importance of friendship and the joy of sharing special moments with loved ones.
John Lewis: The Man on the Moon (2015)
Another iconic entry from John Lewis, this advert captures the loneliness of an elderly man living on the moon and the efforts of a young girl to bring him some Christmas cheer. She sends him a telescope, allowing him to feel connected to the world below.
This advert is a tearjerker that highlights themes of compassion and connection. The use of Aurora’s cover of “Half the World Away” adds to its emotional impact, making it one of the best Christmas ads of the decade. It’s a gentle reminder to reach out to those who might be feeling isolated during the holidays.
Coca Cola Holidays Are Coming Campaign
“Holidays are coming, holidays are coming!” Just reading those words probably conjures up the image of the iconic Coca-Cola trucks rolling into a snowy town, adorned with twinkling lights and accompanied by that unforgettable jingle.
The Coca-Cola Holidays Are Coming campaign has become synonymous with the start of the festive season. This timeless advert captures the magic of Christmas with its cheerful visuals and infectious energy. It’s simple, nostalgic, and utterly joyful—a true classic that never fails to make us smile.
Sainsbury’s: 1914 Christmas Truce (2014)
Based on real events, this powerful advert recreates the Christmas truce of 1914, when British and German soldiers put down their weapons to share a moment of peace and goodwill. The advert follows a young soldier who exchanges a small gift with an enemy soldier, symbolising the universal spirit of Christmas.
Sainsbury’s 1914 Christmas Truce advert stands out for its poignant storytelling and historical significance. It’s a moving reminder of the power of humanity and the enduring hope that Christmas represents, even in the darkest times.
Aldi: Kevin the Carrot Series
Who would have thought a humble carrot could become a Christmas icon? Aldi’s Kevin the Carrot series has won hearts with its quirky humour and imaginative storytelling. From epic adventures to heartwarming moments with his carrot family, Kevin has become a staple of festive advertising.
What we love about Kevin the Carrot is his charm and relatability. These adverts are funny, creative, and packed with holiday cheer, making them some of the best Christmas ads for families to enjoy together.
Marks & Spencer: This Is Not Just Christmas series
Marks & Spencer’s “This is not just…” campaign took their food adverts to the next level, and their Christmas editions are no exception. Featuring slow-motion shots of indulgent holiday treats paired with seductive voiceovers, these adverts make Christmas look (and taste) irresistible.
These ads are a feast for the senses, celebrating the luxurious side of Christmas. Whether it’s a golden turkey or a decadent dessert, M&S knows how to make us drool while capturing the joy of festive feasting.
What Makes a Great Christmas Advert?
So, what sets the best Xmas ad apart from the rest? It’s a combination of emotion, storytelling, and creativity. A great Xmas advert taps into universal themes that resonate with everyone, whether it’s the importance of family, the magic of giving, or the joy of togetherness.
Music plays a huge role too. The right soundtrack can elevate an advert from good to unforgettable, creating an emotional connection that lingers long after the ad is over. Visuals are equally important, from cinematic production values to clever use of animation or nostalgia.
Ultimately, the best Xmas adverts are those that make us feel something—whether it’s a warm glow, a hearty laugh, or a tear rolling down our cheek. They remind us of what Christmas is all about and leave us eagerly awaiting next year’s offerings.
Watch Your Favourite Christmas Adverts in Matching Pyjamas
There’s nothing better than curling up on the sofa with your loved ones, watching your favourite Christmas adverts while dressed in matching family Christmas pyjamas. At Christmas Pyjamas, we’ve got the perfect sets to make those moments even more magical.
Whether you’re reliving the nostalgia of Coca-Cola’s Holidays Are Coming or laughing along with Kevin the Carrot, our family pyjamas will keep you cosy and camera-ready for all your festive traditions. Check out our collection today and make this Christmas one to remember!
